One of the most intimidating challenges faced by an academic organisation when tasked with launching an online learning program is to identify, counsel and enrol students. Accomplishing and converting a qualified lead to an acceptable application is a multi-layered process.

Assigned to support a single academic partner, the 'Academic Counsellor' is deeply knowledgeable about the program they represent. They are the first line of contact with potential students, providing prompt contact, answering questions, determining if a prospective student meets admissions criteria, and assisting them through the application and registration process.